Gear Bikes2A booking-ready home for Glasgow's West End bike shop
Gear Bikes is an independent bike shop with a busy workshop and hire fleet on Gibson Street, in Glasgow's West End, and has been since 1999. The new website set out to put prices up front, make hire easy to book online and help more people in Glasgow find Gear Bikes on Google.
- Industry
- Retail
- Location
- Glasgow
- Package
- Growth
- Year
- 2026
Gear Bikes
Bringing 27 years on Gibson Street online
Gear Bikes already had the things that matter most: a named, friendly workshop team, single-speed and fixed-gear heritage and touring hire with panniers and free luggage storage. The job was to bring all of that across online, and to put prices up front.
Gear Bikes
A refined brand, used with confidence
Before a single page was built, we pulled together a simple brand guideline for Gear Bikes: when to use Gear Red, which fonts go where, and how the shop sounds when it talks to customers. It made everything easier. Every page now shares the same look, feel and friendly, no-nonsense voice, so whether you land on the workshop, hire or about page, it all feels unmistakably Gear Bikes.
- Gear Red
#9E1115 - Ticket
#F1E7D0 - Ink
#1D1D1B - Charcoal
#575656 - Paper
#F4F2EE
- Headings
- Archivo
- Body
- Inter
- Accent
- IBM Plex Mono
Gear Bikes
Every service, priced and explained
Nobody likes guessing what a bike service will cost, so we broke the services right down. Each one, A, B and C, sits on its own repair tag with the price up front and a clear list of what's included, from cable tweaks to new hub bearings. Anything extra, like a £15 brake bleed, is spelled out too. Customers can find the right service, see the price and know exactly what they're getting before they even walk in.
Gear Bikes
Calls and bookings, one tap away
On a phone, a bar fixed to the bottom of every page keeps three actions in reach: Call shop, Text Joe and Book hire. Wherever someone is on the site, whether they're checking a service price or reading about touring bikes, the next step is a single tap. It's designed to turn browsing into calls, texts and hire bookings.
Gear Bikes
Built to be found, quick to load
The site has 17 pages, each written around its own search term from the keyword research. 9 old addresses now redirect to their new pages, so existing links and bookmarks keep working. In Lighthouse's mobile test the home page scores 100 for performance, 100 for accessibility, 100 for best practices and 100 for SEO.
Gear Bikes
A site the team runs themselves
The team can now edit services and prices, add new reviews, answer common questions and keep the team up to date from a simple admin, without waiting on anyone. Hire bookings are taken online, at any hour.
Results
Measured, not guessed.
- 100Performance
- 100Accessibility
- 100Best practices
- 100SEO
- Pages built
- 17
- Old addresses redirected
- 9
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Related reading
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- Website redesign checklist: signs your site is costing you customersYour website might look fine to you and still be sending customers to your competitors. Work through this checklist to see if you need a redesign, a refresh or neither.